getting the message - too late

In the past three years I've written or co-authored three papers proposing the use of Short Messaging Serivces (SMS) to support our business goals, each of which has either been killed or met with indifference at executive level. So it was with mixed emotions that I read in this week's Guardian Online that text messages are being used increasingly to conduct business, to such an extent that 20% of all text messages are now directly related to busness processes. As you might guess, I happen to work for a wholly dysfuntional organisation wandering toward irrelevance. Which is a shame really, as it needn't be that way.